Aavin milk and dairy consumers are selected as samples of the research study. Milk and dairy products are habitué food system of the humans. The reasons for selecting this topic are number of consumers available in the region and also assess the level of consumer’s satisfaction of Aavin milk and dairy products. A. Methods of Data Collection
4. To study the sales services provided by the departmental stores. 5. To suggest, improve in sales and functions in the departmental stores based on results. III. SCOPE OF THE STUDY This research gives a broad frame work of the “Customer Satisfaction towards Dpeartmental Stores in Erode” .The researcher covered three CUSTOMER SATISFACTION TOWARDS SUV’SMAHINDRA & MAHINDRA 1 INTRODUCTION Customer satisfaction: Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation.